About Us

For us, the strength and love of all natural origins can be found like a root in the family. Here we feel safe and loved. A deep, primal trust lies like an invisible bond around the family.

Familycrew wants to be more than just a fashion brand. Our vision is to express this indescribably strong and sincere feeling with our clothing. Sometimes you feel like you are bursting with happiness and contentment and you want to shout this feeling out into the world. Our clothing should express very personal feelings. You can want to say thank you to your dad or aunt, make your "bestie mom" happy, or as a mom you want to convey a message. Whatever the intention, we want to inspire with fashion that really captures the feelings of the whole family.

Who are the faces behind the Family Crew brand?
Natalie and Keno Riegler, themselves parents of two little boys, embody this philosophy as young, modern parents.
We are determined to spread love into the world and to stand up for what is so important to us. For us, fashion is much more than just an expression of personality, but also a means of expressing and representing fun, connection and statements to the outside world.

Founded in 2024, Family Crew has firmly anchored its commitment to quality, sustainability and fairness as a cornerstone of its corporate culture and philosophy. Every item of clothing is produced in Europe and printed in Germany. Clothing should not only meet aesthetic standards, but should also be produced ethically, sustainably and in an environmentally friendly manner. This is another reason why our products are only printed when you place your order, in order to generate as little production waste as possible.

We look forward to your order!

Natalie & Keno